Scripps launched an enterprise-wide content sharing brand, Scripps News Group, with the goal to tie each local station to a bigger reporting network while making a statement that unified the products to the consumer and the industry.
This multi-platform brand launch & multi-year brand build included
Unifying graphics package across the enterprise.
Brand Guidelines applicable to editorial, digital and live viewing.
Marketing Campaign: The nationwide campaign spanned 44 stations plus our national news network – displaying the partnership and power of local media connecting at a national scale. Result: over 12 million impressions in 30 days, and a true culture shift for Scripps newsrooms.
The world needs curious girls.
Because curious girls are resilient,
adaptable and empathetic.
And when they learn about life outside of their community,
They grow–not just as people–but as leaders.
And curious girls need us.
It’s our responsibility to fundraise
Loudly
Proudly
For our Members to create programs and spaces for these girls.
So they can develop their fullest potential as responsible citizens of the world.
They’re the next
Global adventurers.
Changemakers.
And innovators.
When you give to the World Foundation for Girl Guides and Girl Girl Scouts,
You’re not just helping girls find their way.
You’re…
INVESTING IN GIRLS TO BECOME GLOBAL LEADERS
Tampa Bay 28 a refreshed, rebrand of a local media station with the goal to create a brand positioned for sustainability, built on pride of place both in visual tone and identity that resonated with the local community.
LEX News is the unification of two products under a single brand to build a bigger connection with the community.
